Project Description

Likeminded Companies Need to Collaborate

On the fourth segment, Matthew Slager, director, Asia-Pacific business development, Green Hills Software, says the company is an independent embedded tools provider, and says the partnership with Renesas leverages a synergy of software and hardware. Joseph Zaloker, director of technical marketing, Arrow Electronics, says the company is an electronic distribution company, and explains it takes a lot of people, and a village, to tell a unified story to help joint customers realize what they are going to do, as it requires a collaboration of likeminded companies.