David Strayer, professor of cognitive neuroscience, University of Utah, dives into the mind of distracted drivers and says while part of the brain makes people believe they are capable of multitasking behind the wheel, nearly everyone is not.
Peggy concludes the month of September by taking a cue from George Orwell, and looks to the future of transportation to determine where the industry is headed. Instead of talking about self-driving vehicles, she takes listeners to the future, and looks at flying cars and levitating trains.
Glenn Laxdal, head of strategy and technology, Ericsson North America, says currently the vision is on enabling autonomous vehicles through the most straight forward way, which is vehicle-to-vehicle communication.
Peggy starts the show by talking about the U.S. Dept. of Transportation’s newly released Federal Automated Vehicles policy which sets the stage for best practices and guidance related to autonomy in the transportation industry.
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Peggy says Uber is in the middle of setting itself up for something big in both the enterprise and consumer space, and explains Uber has become more of a technology company with one move.
Shawn Pruchnicki, faculty member, Ohio State Aviation, says aviation has seen a lot of growth and innovation in the last 10 years, and soon there will be a complete overhaul of the current system.
Jay Ellis, program director, MTRAC Transportation, says there aren’t many funding sources that help commercialize research.
Will Bauman, junior, Grayslake North High School and YSA (Youth Service America) Road Safety Ambassador, shares he was inspired to get involved with distracted driving education after he and his mother were involved in an accident in 2013.
Jeff Haley, acting executive director, Distracted Driving Foundation, says trying to remove all communications from moving automobiles would be overkill.
Joel Feldman, founder of the Casey Feldman Organization and EndDD.org, says although he lost his daughter to a distracted driver, he is very fortunate for the opportunities he has to educate kids on the dangers of distracted driving.
Peggy addresses the National Highway Traffic Safety Administration’s proposed amendments to distracted driving laws across the country, which have seen been regarded to as a mistake.
Peggy shares preliminary estimates for motor deaths from the National Safety Council.
Mike Kellenyi, president, People Against Distracted Driving, says his organization is trying to create a national law similar to drunk driving.
Jeff Haley, acting executive director, Distracted Driving Foundation, says the distracted-driving problem is caused by technology and should be solved by technology.
Brandon Dufour, general manager, The Next Street, urges listeners to take the challenge with family or friends to shut down their cellphones will driving for a week.
Tracie Bibb, agent spokesperson, Allstate, shares the goal of the Reality Rides campaign is to build awareness around distracted driving by giving people a safe, hands-on experience using virtual reality.
Jeremy Chalmers, COO, VRM Telematics, talks about the company’s tech solution for distracted driving.
Deb Trombley, senior program manager of transportation initiatives, National Safety Council, explains a recent report from the Council found 80% of respondents believe pressure from their own families to keep in touch while driving.
Peggy shares some solutions that can work together to put an end to the distracted-driving epidemic. She says raising awareness and education are the best tools for reducing driver distraction.
Jason Epstein, trial attorney and founder, (TADD)Teens Against Distracted Driving says every day he deals with the repercussions of deadly car accidents and thought there must be something he could do.
Irina Slavina, spokesperson, Hudway, LLC, explains the Hudway Glass, the first of its kind head-up display for smartphones.
Peggy shares shocking statistics from the National Safety Council saying motor deaths increased by 8% in 2015 over 2014.
Peggy says vehicle-safety technology is important both professionally and personally.
Joe Wiesenfelder, executive editor, Cars.com, talks about news coming out of the Chicago Auto Show, saying the new Kia Niro is a Prius fighter.
Jesse Hoggard, vice president of marketing, Cellcontrol, says the company makes safe driving solutions that keep consumers from using a mobile device behind the wheel.
Alexa Milkovich, vice president of marketing, BeMyDD, says the pricing might be slightly higher than a cab, but there is a convenience with having a driver drive your car.
Alexa Milkovich, vice president of marketing, BeMyDD, says she and her cofounder developed the idea to hire a personal driver that could drive the client in their own personal vehicle for an hourly rate.
Peggy says hands-free systems are not actually solving the distracted driving problem, but are safer than the alternative.
Deb Trombley, senior program manager of transportation initiatives, National Safety Council, says the workplace feels the same pressure to respond to bosses and customers—even while they are driving.
Deb Trombley, senior program manager of transportation initiatives, National Safety Council, says the organization is focused on cellphones because more people are talking on the phone while they are driving. Far more drivers are talking on their phones than manually handling their phones, she explains.
Peggy talks about some of the latest news stories related to distracted driving and says we are going to continue to see these news stories worsen until we find a solution.
Colin Sutherland, vice president sales and marketing, Geotab, says GO TALK is a coaching module that does a conversion of text-to-speech-to-talk to the driver in realtime.
Steve Jones, CEO and founder, PortNexus, says companies that have a policy are tuning the policy to have technology help enforce it.
Steve Jones, CEO and founder, PortNexus, says there are 119 million mobile workers today, and every one of those drivers can put the company at risk.
Gregory Thomas, director, center of design research, University of Kansas, says a combination of a lot of technology working with each other will make the safe vehicle of the future.
Gregory Thomas, director, center of design research, University of Kansas, says HUD displays need to be very clean and technically appropriate and enables the driver to be able to use it.
How can technology help improve distracted driving? Peggy gives an inside look at how apps can help eliminate distractions in the car.
How will wearable devices such as smartwatches impact distracted driving? Peggy answers, giving an example of a man in Canada who received a ticket while using an Apple Watch while driving and the motorist argued the watch wasn’t a handheld device.
What are the top distractions while driving? Peggy says the top spot is wireless devices, according the National Highway Traffic Safety Admin.
Did you know there are three major types of distracted driving? Peggy explains visual, manual, and cognitive distractions in this segment, and says you can’t multitask and drive.
My car does what? Peggy kicks off the month discussing a campaign that focuses on safety features in vehicles. She says one of the symptoms of society in general is a lack of awareness of road safety.
Peggy says we are all responsible for our bad habits, and AT&T is one of the company’s that knows people can’t help themselves behind the wheel.
Peggy expounds her thoughts on the AT&T’s “It Can Wait” campaign and the reactions of those she has shared it with, saying younger generations aren’t phased by the accident in the video, but older generations react and appear to be more distributed by the event.
Sascha Simon, founder and CEO, Apio Systems, talks about his new driver monitoring application, which leverages smartphone technology to inform you of safety hazards and discourages distracted driving.
To close our month dedicated to distracted driving, Peggy reads a touching op-ed from Joel Feldman, founder, Casey Feldman Organization, illustrating firsthand the tragic impact of distracted driving.