Gen Z Trends
Gregg Witt, partner and chief strategy officer, Engage Youth Co., and author of The Gen Z Frequency: How Brands Tune In and Build Credibility, explains the similarities and differences between Baby Boomers, Gen X, Millennials, and Gen Z. The major differences between Gen Z and prior generations is their unrelenting relationship with information, media consumption, and mobile connectivity. Witt notes the mistakes branding companies make when targeting the Gen Z market. He explains the disconnect between companies and Gen Z audiences, and offers insights.