09.12.17 | Episode 528 Segment 3 – Business Models Transform

09.12.17 | Episode 528 Segment 3 – Business Models Transform 2017-09-14T07:07:51+00:00

Project Description

Business Models Transform

Magy Kramer, digital and technology marketing manager, Caterpillar, talks about how the IoT is enabling manufacturers to offer connected services and predictive analytics or maintenance solutions to improve the bottomline. She says this new business model for customers and dealers leads to a better relationship and better management of machine data.
caterpillar.com