Project Description

A Connected Strategy

Peggy and Christian Terwiesch, book author and professor of operations and information management, Wharton School, University of Pennsylvania, talk about how connectivity is changing the customer experience. He distinguishes between the different types of connected relationships and how a connected strategy starts with understanding your customer. He suggests that companies understand how to touch customers early on in the journey and how small data can often give insights into customers.
wharton.upenn.edu